What makes Jurmala truly unique is the harmonious blend of natural beauty, historical charm, and a relaxing seaside atmosphere, all just a stone's throw from the vibrant city of Riga. The town’s long, sandy beaches, bordered by the lush pine forests and sand dunes of the Jurmala Protected Landscape Area, provide a peaceful retreat by the Baltic Sea. But what really sets Jurmala apart is its distinctive wooden architecture, particularly the charming, turn-of-the-century wooden villas that give the town a nostalgic, almost fairy-tale-like character. These well-preserved buildings are a rare example of early 20th-century wooden architecture, showcasing intricate designs and craftsmanship that reflect the town's role as a health resort for Post Soviet and European elites.
Additionally, Jurmala is known for its spa culture, dating back to the 19th century, where visitors have flocked to its healing mineral waters and therapeutic mud baths. This blend of natural spa treatments and stunning scenery has long made Jurmala a destination for wellness and relaxation.
Finally, Jurmala stands out for its vibrant cultural life. From music festivals to art exhibitions, it has a creative pulse that continues to draw artists and musicians. The combination of a laid-back, natural environment with a rich artistic and architectural heritage is what makes Jurmala a unique and enchanting place on the Baltic Sea.
How to get there
From Riga Airport (RIX) to Jurmala:
By Car: 20-30 minutes. You can take a taxi or rent a car. Costs around 20-30 EUR.
By Train: 30 minutes. Take a train from Riga Airport train station to Jurmala, costing about 2-3 EUR.
By Bus: 30-40 minutes. Buses leave from the airport and go to Jurmala, costing around 2-4 EUR.
From Riga City Center to Jurmala:
By Train: 25-30 minutes. Trains run regularly from Riga Central Station to Jurmala, with tickets costing 2-3 EUR.
By Bus: 30-40 minutes. Buses depart from Riga Central Bus Station, costing about 2-4 EUR.
By Taxi: 20-30 minutes. Costs around 20-30 EUR.
Where to stay:
One of Jurmala’s most iconic 5-star properties, this hotel offers luxury spa services with stunning views of the Baltic Sea. It features a vast range of medical spa treatments, mud therapies, sauna rituals, and saltwater pools.
Facilities: Medical spa, wellness center, private beach access, fitness center, saltwater pool, and beauty salon.
A luxurious 4-star property offering a peaceful, tranquil environment. The Lielupe Wellness Center is known for its relaxing spa treatments and beautiful surroundings. It's a more intimate, peaceful retreat with a focus on relaxation and health.
Facilities: Wellness center, sauna, massage services, and a beachside location.
What to see:
1. Explore the Wooden Architecture in the Old Town
Jurmala is known for its well-preserved 19th and early 20th-century wooden villas, which are a rare architectural gem in Europe. Visitors can stroll through the town’s charming streets, admire the intricate designs of the homes, and take photos of the beautiful, colorful houses with their ornate facades. The area is full of history, and the buildings give Jurmala a unique, nostalgic feel.
2. Visit the Jurmala Art Museum
For those interested in art, the Jurmala Art Museum is a must-see. Located in a historic wooden villa, the museum showcases Latvian and international contemporary art, with exhibitions focusing on the country’s artistic evolution. The peaceful, artistic environment offers a deeper understanding of the culture and creativity of the Baltic region.
3. Experience the Dzintari Forest Park
For a more active and nature-focused experience, Dzintari Forest Park is a great place to explore. This green oasis in the heart of Jurmala features walking and cycling paths, a beautiful music pavilion, and scenic views of the forest and beach. The park also has a unique observation tower that offers panoramic views of the surrounding area, including the Baltic Sea.
Major events
1. Jurmala Art and Craft Market
Usually it is held in June or July. This vibrant market is a fantastic place to explore traditional Latvian crafts, including handwoven textiles, pottery, wood carvings, jewelry, and more. While you can purchase local handmade items, the real gem of this event is the craft workshops that take place on-site. Visitors can try their hand at traditional crafts such as basket weaving, pottery making, or embroidery, under the guidance of skilled artisans. The market is set against the beautiful backdrop of Jurmala’s beach and parks, creating a wonderful atmosphere for creativity.
2. Traditional Latvian Weaving Workshops
One of the most iconic crafts in Latvia is traditional weaving, and Jurmala offers various workshops where you can learn this age-old art. Usually it is held year-round (dates vary). These workshops typically focus on weaving rugs, table runners, and scarves using natural fibers. Some workshops are hosted by local artisans in Jurmala’s charming studios or open-air locations during the summer months. It’s a great way to connect with Latvian culture and take home a handmade piece that reflects the country’s rich folk traditions.
3. Jurmala Art Workshop (Painting & Sculpture)
For those interested in visual arts, the Jurmala Art Workshop offers various creative sessions focused on painting, sculpture, and mixed media. Usually it is held in summer. These workshops are often held in the scenic surroundings of Jurmala, allowing participants to capture the town’s natural beauty on canvas. Local artists often lead these workshops, helping attendees tap into their creativity while learning about traditional Latvian artistic techniques. It’s a fun way to explore your artistic side while surrounded by Jurmala’s stunning seaside views.
Restaurants
1. Lido
Lido is a popular Latvian chain offering a rustic, family-friendly atmosphere with a wide variety of traditional Latvian dishes. It's known for its hearty portions and local specialties served in a buffet-style setting. Specialty: Kartupeļu pankūkas (potato pancakes) and Latvian stews.
The Lighthouse restaurant in Jurmala is a popular dining spot, known for its fresh seafood, beautiful seaside location and diverse menu, which includes both Latvian and European dishes. It offers a charming and relaxing atmosphere with views of the Baltic Sea, perfect for enjoying the sea breeze while dining.
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